Team Initiative
Kartavya Desk Staff
Source: BW
Context: The Ministry of Micro, Small, and Medium Enterprises (MSME) has launched the Trade Enablement and Marketing (TEAM) initiative to boost digital commerce for MSMEs.
About the TEAM Initiative:
• What is the TEAM Initiative? The Trade Enablement and Marketing (TEAM) initiativeis a government scheme designed to help MSMEs adopt digital commerce by leveraging the Open Network for Digital Commerce (ONDC).
• The Trade Enablement and Marketing (TEAM) initiativeis a government scheme designed to help MSMEs adopt digital commerce by leveraging the Open Network for Digital Commerce (ONDC).
• Ministry: Ministry of Micro, Small, and Medium Enterprises (MSME).
• Scheme Under: It has been launched under the “Raising and Accelerating MSME Productivity (RAMP)” Programme.
• To empower MSMEs by integrating them into the digital commerce ecosystem. To promote inclusivity by ensuring 50% participation of women-led businesses. To provide MSMEs with access to digital storefronts, payment solutions, and logistics support.
• To empower MSMEs by integrating them into the digital commerce ecosystem.
• To promote inclusivity by ensuring 50% participation of women-led businesses.
• To provide MSMEs with access to digital storefronts, payment solutions, and logistics support.
• Targets:
• Onboard 5 lakh MSMEs onto the ONDC network. Conduct 150+ workshops in tier 2 and 3 cities, focusing on MSME clusters, women-led, and SC/ST-led businesses.
• Onboard 5 lakh MSMEs onto the ONDC network.
• Conduct 150+ workshops in tier 2 and 3 cities, focusing on MSME clusters, women-led, and SC/ST-led businesses.
• Implementation Partner: National Small Industries Corporation (NSIC).
• Budget and Duration:
• Budget: ₹277.35 crore. Duration: Three years (2025-2028).
• Budget: ₹277.35 crore.
• Duration: Three years (2025-2028).
• Key Features:
• Digital Storefronts: Enable MSMEs to create and manage online stores. Payment Solutions: Provide seamless payment integration for businesses. Logistics Support: Facilitate efficient delivery and supply chain management. Workshops: Conduct over 150 workshops to educate MSMEs on joining ONDC, creating digital catalogues, and optimizing platform usage. Dedicated Portal: Offer a portal for workshop registration, financing options, grievance support, and tools for catalogue creation and account management. Inclusivity: Ensure 50% participation of women-led businesses.
• Digital Storefronts: Enable MSMEs to create and manage online stores.
• Payment Solutions: Provide seamless payment integration for businesses.
• Logistics Support: Facilitate efficient delivery and supply chain management.
• Workshops: Conduct over 150 workshops to educate MSMEs on joining ONDC, creating digital catalogues, and optimizing platform usage.
• Dedicated Portal: Offer a portal for workshop registration, financing options, grievance support, and tools for catalogue creation and account management.
• Inclusivity: Ensure 50% participation of women-led businesses.
Insta links:
• RAMP Scheme