SWAYATT initiative

Source: PIB

Context: The SWAYATT initiative on the Government e-Marketplace (GeM) celebrated six years of empowering startups, women entrepreneurs, and youth in public procurement.

• The initiative has significantly boosted participation, with women entrepreneurs now comprising 8% of registered sellers on GeM.

About SWAYATT initiative:

• What is SWAYATT?

• Full Form: Startups, Women & Youth Advantage Through e-Transactions. Launched On: 19th February 2019. Ministry: Ministry of Commerce and Industry, Government of India. Platform: Integrated with the Government e-Marketplace (GeM).

• Full Form: Startups, Women & Youth Advantage Through e-Transactions.

• Launched On: 19th February 2019.

• Ministry: Ministry of Commerce and Industry, Government of India.

• Platform: Integrated with the Government e-Marketplace (GeM).

• Aim of SWAYATT:

• Promote Inclusion: Enhance participation of women-led enterprises, startups, and youth in public procurement. Empower Marginalized Groups: Focus on Micro & Small Enterprises (MSEs), Self-Help Groups (SHGs), and backward sections of society. Facilitate Market Access: Provide direct market linkages to government buyers without intermediaries. Boost Economic Growth: Encourage hyper-local job creation and inclusive economic development.

• Promote Inclusion: Enhance participation of women-led enterprises, startups, and youth in public procurement.

• Empower Marginalized Groups: Focus on Micro & Small Enterprises (MSEs), Self-Help Groups (SHGs), and backward sections of society.

• Facilitate Market Access: Provide direct market linkages to government buyers without intermediaries.

• Boost Economic Growth: Encourage hyper-local job creation and inclusive economic development.

• Key Features:

• Dedicated Storefronts: Includes “Startup Runway” and “Womaniya” for startups and women entrepreneurs. Training and Onboarding: Focuses on capacity-building for last-mile sellers and women entrepreneurs. MoU with FICCI-FLO: Collaboration to empower 9,500+ women entrepreneurs through advocacy and training. Udyam-Verified Sellers: Over 1,77,786 women-led MSEs registered on GeM, fulfilling orders worth ₹46,615 crore. Startup Ecosystem: Supports 29,000+ startups, with cumulative orders worth ₹35,950 crore.

• Dedicated Storefronts: Includes “Startup Runway” and “Womaniya” for startups and women entrepreneurs.

• Training and Onboarding: Focuses on capacity-building for last-mile sellers and women entrepreneurs.

• MoU with FICCI-FLO: Collaboration to empower 9,500+ women entrepreneurs through advocacy and training.

• Udyam-Verified Sellers: Over 1,77,786 women-led MSEs registered on GeM, fulfilling orders worth ₹46,615 crore.

• Startup Ecosystem: Supports 29,000+ startups, with cumulative orders worth ₹35,950 crore.