Orange Economy
Kartavya Desk Staff
Context: Prime Minister of India championed the ‘orange economy’ at the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, urging global companies to “Create in India, Create for the World.”
About Orange Economy:
What is Orange Economy?
The orange economy, also called the creative economy, includes economic activities driven by culture, art, media, innovation, and intellectual property. It spans film, music, design, gaming, publishing, performing arts, advertising, and digital content creation.
Key Features:
• Culture-Centric: Builds on a nation’s heritage, art, and language.
• Talent-Driven: Relies heavily on individual creativity and digital tools.
• IP-Focused: Generates revenue through copyrights, trademarks, and digital IP.
• High Job Creation: Offers large-scale employment in media, design, and technology.
Significance:
• Boosts Soft Power: Enhances India’s cultural influence globally through entertainment and storytelling.
• Supports GDP Growth: Global creative economy is valued at over $2.25 trillion (UNCTAD, 2023); India’s M&E sector valued at $28 billion (2025), with growth projected to $100 billion.
• Youth Employment: Provides dynamic career avenues for India’s young workforce.
Relevance in UPSC Exam Syllabus:
• GS Paper 2 – Governance & Policies
• Government support for creative industries, media regulation, and international collaboration in content creation. Role of institutions and policy incentives like WAVES, Startup India, etc.
• Government support for creative industries, media regulation, and international collaboration in content creation.
• Role of institutions and policy incentives like WAVES, Startup India, etc.
• GS Paper 3 – Economy & Technology
• Contribution of non-traditional sectors (like the creative economy) to GDP, exports, and employment. Importance of IPR protection, creative startups, and digital infrastructure.
• Contribution of non-traditional sectors (like the creative economy) to GDP, exports, and employment.
• Importance of IPR protection, creative startups, and digital infrastructure.
• Essay / Ethics
• Value-based content creation and ethical responsibility in media. Creativity vs automation debate — “enrich humans, not turn them into robots” (PM Modi quote).
• Value-based content creation and ethical responsibility in media.
• Creativity vs automation debate — “enrich humans, not turn them into robots” (PM Modi quote).