Nasha Mukt Bharat Abhiyaan (NMBA)
Kartavya Desk Staff
Source: TH
Context: The Nasha Mukt Bharat Abhiyaan (NMBA) has completed five years since its launch in 2020, with a special anniversary event scheduled in New Delhi.
About Nasha Mukt Bharat Abhiyaan (NMBA):
• What it is? A nationwide anti-drug initiative aimed at reducing substance abuse through prevention, awareness, treatment, and rehabilitation, focusing on India’s most vulnerable districts.
• A nationwide anti-drug initiative aimed at reducing substance abuse through prevention, awareness, treatment, and rehabilitation, focusing on India’s most vulnerable districts.
• Launched in: 15 August 2020
• Organisation: Ministry of Social Justice & Empowerment (MoSJE).
• Objectives:
• Curb Drug Demand: Reduce substance use through prevention, education, and outreach. Strengthen Community Response: Involve youth, women, and local institutions in anti-drug campaigns. Rehabilitation & Treatment: Ensure timely support for victims of addiction.
• Curb Drug Demand: Reduce substance use through prevention, education, and outreach.
• Strengthen Community Response: Involve youth, women, and local institutions in anti-drug campaigns.
• Rehabilitation & Treatment: Ensure timely support for victims of addiction.
• Key Features:
• Targeted Districts: Implementation in 272 high-risk districts identified via national surveys and NCB data. Three-Pronged Approach: Supply reduction (NCB), demand reduction (MoSJE outreach), and treatment (Health Department). Community-Based Implementation: District and state-level committees headed by senior officials. Technology Integration: NMBA app, website, and active social media campaigns for outreach. Mass Mobilisation: Partnerships with organisations like Art of Living, Brahma Kumaris, and ISKCON for public awareness.
• Targeted Districts: Implementation in 272 high-risk districts identified via national surveys and NCB data.
• Three-Pronged Approach: Supply reduction (NCB), demand reduction (MoSJE outreach), and treatment (Health Department).
• Community-Based Implementation: District and state-level committees headed by senior officials.
• Technology Integration: NMBA app, website, and active social media campaigns for outreach.
• Mass Mobilisation: Partnerships with organisations like Art of Living, Brahma Kumaris, and ISKCON for public awareness.
• Significance:
• Public Health Impact: Sensitised over 18 crore citizens, including youth and women. Capacity Building: Trained 20,000+ Master Volunteers nationwide. Social Stability: Reduced drug-related crime and strengthened social fabric.
• Public Health Impact: Sensitised over 18 crore citizens, including youth and women.
• Capacity Building: Trained 20,000+ Master Volunteers nationwide.
• Social Stability: Reduced drug-related crime and strengthened social fabric.