Market Access Support (MAS) Intervention
Kartavya Desk Staff
Source: PIB
Subject: Government Schemes
Context: The Government of India has launched the Market Access Support (MAS) Intervention under the Export Promotion Mission to strengthen global market access for Indian exporters, especially MSMEs and first-time exporters.
About Market Access Support (MAS) Intervention:
What it is?
• The Market Access Support (MAS) Intervention is a government-backed programme that provides financial and institutional assistance to Indian exporters for accessing and expanding in international markets through curated trade and buyer-engagement activities.
Initiative under:
• Implemented under the NIRYAT DISHA sub-scheme
• Part of the Export Promotion Mission (EPM)
Jointly implemented by: The Department of Commerce, Ministry of MSME, and Ministry of Finance.
• Strengthen global market access for Indian exporters
• Support MSMEs, first-time exporters and priority sectors
• Promote export diversification into new and emerging markets
• Enable predictable and outcome-driven export promotion
Key features:
• Market access activities: Support for Buyer-Seller Meets (BSMs), Mega Reverse BSMs, international trade fairs, exhibitions and trade delegations.
• Advance planning: A 3–5 year rolling calendar of approved market access events to ensure continuity and predictability.
• MSME focus: Mandatory minimum 35% MSME participation in supported events, with prioritisation of smaller and new exporters.
• Financial rationalisation: Revised cost-sharing norms, event-wise financial ceilings and partial airfare support for exporters with turnover up to ₹75 lakh.
• Digital governance: End-to-end online processes via trade.gov.in, including approvals, fund release, monitoring and feedback.
• Outcome tracking: Mandatory online feedback on buyer quality, leads generated and market relevance, with data-driven refinement of guidelines.
• Technology push: Upcoming component for Proof-of-Concepts and product demonstrations in tech-intensive and sunrise sectors.
Significance:
• Enhances global competitiveness of Indian exports by improving buyer access and market intelligence.
• Reduces entry barriers for MSMEs and first-time exporters into international markets.
• Supports India’s goal of export diversification beyond traditional markets and products.