Ayush Nivesh Saarthi Portal
Kartavya Desk Staff
Source: PIB
Context: India launched the ‘Ayush Nivesh Saarthi’ portal to attract investment in the Ayush sector. It aims to promote India as a global destination for traditional medicine and wellness entrepreneurship.
About Ayush Nivesh Saarthi Portal:
• What is it? A dedicated digital platform for investors to explore and invest in India’s Ayush (Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy) sector.
• A dedicated digital platform for investors to explore and invest in India’s Ayush (Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy) sector.
• Ministry Involved:
• Ministry of Ayush (Lead Ministry) Developed in partnership with Invest India
• Ministry of Ayush (Lead Ministry)
• Developed in partnership with Invest India
• Objective:
• To ease investment in Ayush-based ventures. To promote FDI and private participation in traditional medicine. To integrate policy, incentives, and market access in one portal.
• To ease investment in Ayush-based ventures.
• To promote FDI and private participation in traditional medicine.
• To integrate policy, incentives, and market access in one portal.
• Key Features:
• Investor-Centric Design: Simplified navigation and support. Unified Interface: Combines policies, incentives, and investment-ready projects. Real-time Facilitation: Dynamic dashboard for guidance and approvals. Global Outreach: Targets domestic and international stakeholders. Ease of Doing Business: Aligned with 100% FDI via automatic route in the Ayush sector.
• Investor-Centric Design: Simplified navigation and support.
• Unified Interface: Combines policies, incentives, and investment-ready projects.
• Real-time Facilitation: Dynamic dashboard for guidance and approvals.
• Global Outreach: Targets domestic and international stakeholders.
• Ease of Doing Business: Aligned with 100% FDI via automatic route in the Ayush sector.
• Significance:
• Promotes Traditional Medicine Economy: Boosts the Ayush industry which grew 17% annually (2014–2020). Medical Value Travel (MVT): Strengthens India’s USD 13 billion MVT sector. Supports Startups & MSMEs: Creates pathways for entrepreneurs in natural health products. Global Health Diplomacy: Projects India as a trusted wellness leader. Sustainable Health Ecosystem: Encourages preventive and wellness-based healthcare.
• Promotes Traditional Medicine Economy: Boosts the Ayush industry which grew 17% annually (2014–2020).
• Medical Value Travel (MVT): Strengthens India’s USD 13 billion MVT sector.
• Supports Startups & MSMEs: Creates pathways for entrepreneurs in natural health products.
• Global Health Diplomacy: Projects India as a trusted wellness leader.
• Sustainable Health Ecosystem: Encourages preventive and wellness-based healthcare.